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What's Your NICHE market?

 by: Gillian Tarawhiti

Knowing your NICHE MARKET and where to find your NICHE is more important than the product you sell.

Most Netpreneurs take a narrow view of NICHE MARKETING as a limitation on their business, when in fact it is the POWER that provides longevity to their business.

The biggest mistake most new netpreneurs make online is that they have no idea where, or what, there NICHE MARKET is and therefore, sell their product to everyone and anyone and in the end sell to no one.

A common misconception is that if you build it they will come. The truth is you have to find your NICHE and get them to come to your site.

In talking to new netpreneurs the first question I ask is who are you selling to? The almost instantaneous reply and always the same answer is: 'everyone and anyone'.

The next successions of questions I then ask are:

  • what type of product are you selling

  • who would use your product

  • What problem does your product solve

  • Is your product distributed easily

  • Who would benefit from using your product

Simple questions, but not so easy for many netpreneurs to answer. If you take some time and answer these very straight forward questions you will find that by defining your NICHE you will be better equip to go straight to the source, than taking a stab in the dark and hoping it will all work out.

You will also find that by defining your NICHE MARKET you will:

  • Help define your Internet Marketing Strategy

  • Develop products/services that appeal to your NICHE

  • Set yourself up as an industry leader

  • Optimise your site for search engines so your NICHE can find you easily

  • Maximise your marketing budget where it counts.

Once again I ask you: WHAT'S YOUR INTERNET NICHE MARKET?

The truth can be found in your answers

Gillian Tarawhiti


Community Training Centre

About The Author

Gillian Tarawhiti, is Founder and CEO of Community Training Centre, an Australian-based Internet Marketing firm that works with individuals and organisations.

© 2004

Permission is granted to reprint this article in print or on your web site so long as the paragraph above is included and contact information is provided Community Training Centre


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