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[description], Story, any other text you want to use. The Top Seven Strategies for Website Success by: Philippa Gamse
Whether you're concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed. Otherwise, you risk missing opportunities, and not maximizing the return on your investment in your online presence. If you haven't visited your own Website for a while, look at it again in light of these questions: 1. Does your Website present an appropriate image of your company? Marketers talk a lot about branding, and consistency of message. Does your company site reflect how you'd like your customers to feel about your business? Is it sophisticated, and professional looking? Does it speak directly to visitors in language that they'll understand, and in ways that relate to their issues and needs? Image is also about public relations. Publicity is a powerful marketing tool, and reporters are increasingly looking for stories and information online. Does your Website offer a media center? Does it offer comment on current events in your industry? Do you face up to the bad news, and spin it to your advantage? Whatever you may think of Microsoft, check out their extensive Press Pass area at: http://www.microsoft.com/presspass/default.asp 2. Does your Website suggest potential for new or currently untapped markets? In almost all the sites that I've consulted for, we've identified markets or audiences beyond the "real-world" customer base of the business. This may be because the site extends the geographic reach of your marketing. If you have good content on your site, it may also be because visitors looking for your subject area find you in search engines, and come to read your articles and white papers. Either way, if you find many "non-traditional" visitors to your site, you should assess whether they constitute a possible new market area for your business. 3. Does your Website suggest potential for new products or services? A clear understanding of your visitor needs may also encourage you to consider new products or services. On the Web, bundling expertise into downloadable, for-sale content provides valuable new revenue streams for many businesses and non-profits. You can find great clues for development ideas by tracking the keywords entered into your own site search engine. These show what visitors expect to find on your site - and therefore what they expect your company to offer. 4. Does your Website provide continuing added value for existing customers? Most site owners focus on acquiring new customers, and fail to maximize the opportunities to support and service existing ones. These include password-protected areas where your clients can follow the progress of their projects, share documents with you, etc. Personalization and pre-populated forms (i.e. which are automatically filled in with the customer's details) help to create a feeling of value, and save time for your visitors. Check the average response time for a contact from your Website. One of the top complaints about major company sites is that e-mails are not answered in a timely (hopefully 24 hours or less) manner. 5. Does your Website support your internal operations and employee needs? This question relates to whether you're making the best use of all available technologies, and integrating them with your online operations. Example applications to consider include:
6. Does your Website integrate fully with your "real-world" activities and processes? One of the most frustrating visitor experiences is to complete a form, an application, or to submit a search on your Website, only to receive an error message. Customers want the security of an e-mailed purchase confirmation. They want to know that they'll be taken off your mailing list quickly and without the need for multiple requests. With the complexity of technology and programs today, sometimes a change to a seemingly unrelated system can wreak havoc. Do you regularly check all the input forms and processes on your site to ensure that no unexpected gremlins have crept in? 7. Does your Website provide you with a justifiable return on investment? This is probably the most important question of the seven, and possibly also the most difficult. That's because the answer depends on a clear understanding of the goals of your site, both in direct financial terms, and in other less tangible benefits, such as name recognition. The keys to evaluating ROI, to improving your site, and often to further business development ideas can be found in your traffic reports. These show what visitors are looking for, how long they spend on the site, where they go, where they leave, and what rate of response you get to the various calls to action. These reports can be daunting - a mass of figures, graphs and URL's. But I'd strongly suggest that someone in your organization should understand them. Otherwise, you're shooting in the dark with your Web investment. (c) Copyright Philippa Gamse, 2003. All rights reserved.
mbone
Important privacy considerations when shopping for mboneThe Internet is fast becoming the dominant medium for business and communication, but it still resembles something of a frontier, because there is little regulation. If you are looking for mbone then you are doing so in an unregulated marketplace. Most efforts have relied on the Internet industry to police itself. Although there has been some notable success with self-policing, continued abuses have increased calls for government intervention. That's where our role in pre-checking mbone sites comes in. Our mbone provider is solid and reliable. Some aspects of the Internet could undoubtedly use some regulation, but this task is not as simple as it may seem. The very nature of the Internet makes it difficult, if not impossible to regulate. However in the midst of this many mbone retailers survive and prosper. At the same time, the absence of regulations means that everyone who uses this essentially public network can be a target for anyone who has the technical know-how and the will to invade their privacy. Privacy was foremost in our minds when sourcing the right mbone retailer for you. Their link appears below. While the threat from hackers is low for individuals, a more serious threat to personal privacy comes from unscrupulous mbone companies that operate websites for quick quids. Many mbone sites require you to register before you can use its services. Often you must provide personal information, such as your name, street address, and e-mail address. Then as you browse the site, data is collected as to which pages you visited, how long you remained on each page, the links you clicked, what terms you searched, and so on. After a number of visits to the site, a personal profile emerges. The question is, what do mbone site operators do with this information? Most claim that they use it to personalize your experience on the site. For instance, if a mbone site learns that you are interested in mbone, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some mbone websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this. We feel so confident that your mbone shopping experience will be a good one that we have built this site so that you can go straight to the prime mbone retailer without wasting a lot of time checking out vast numbers of very ordinary providers. Real Time Media On The Net Index
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