|
|
[description], Story, any other text you want to use.
Adware - Are Downloads Safe
by: S. Housley
Adware, Should I be Afraid?
Developers offering downloads are paying the price for the malformed truths that have been put forth regarding downloads. While not a political campaign the smears are ever present in the adware arena.
Years ago developers saw they could monetize freeware that was becoming expensive to host. Developers began working with Ad Networks such as the former Aureate and Conducent, who imbedded advertisements in the software. The software in many cases phoned home retrieving ads. In other cases adverts were imbedded directly into the download only being removed when the software was registered. Many well known software companies, including Netscape distributed ad supported versions, which allowed users to use the software for free. Developers were compensated either by install or the number of ads served. Advertisers welcomed new revenue streams to reach potential customers.
Adware or advertising-supported software is any software application in which advertisements are displayed while the program is running. These applications include additional code that displays the ads in pop-up windows or through a bar that appears on a computer screen. Adware helps recover program development costs, and helps to hold down the price of making the application for the user, often making it free of charge. As a result of the AdWare revenue programmers were motivated to write maintain, and upgrade valuable ad-enabled software. Adware was a great consumer trade off, so were did it all go wrong?
Unbeknownst to the developers a handful of ad serving companies were logging and profiling the surfing habits of those who had downloaded the ad-enabled software. After downloading free software, the new adware companies delivered pop-up and pop-under ads based on the consumers surfing interests. Adware has been criticized for including code that tracks a user's surfing habits, email address and personal information, which are passed to third parties, without the user's authorization or knowledge. This was the downfall of the ad serving technology and ad-enabled software.
In many cases consumers rightfully believe they have been and are being spied on, which prompted an outcry from privacy advocates. Adware is not a virus and may not be detected by anti-virus scanning programs. It does not spread the same way as most viruses spread. Many users do not know they are downloading a free program along with adware onto their computer. The lack of disclosure tarnished reputations of many well known, but misfortunate developers and software companies. The collapse of a number of venture backed ad-serving companies including Aureate and Conducent.
Fast forward to today. Few applications are now ad enabled. Those that are generally follow strict disclosure guidelines. Some developers opt to insert static (not changing) ads for other applications in their product line, into free versions, but these ads do not change and there is no record of what ads are clicked. Freeware can therefore be used free of charge and there is no evaluation time period as with shareware. Freeware is also often a basic or stripped down version of the shareware version. Developers make money off ads or those who want to upgrade from the free version. There are also developers who provide freeware out of principle, occasionally asking for a donation. The majority of freeware that employs the use of imbedded advertisements are provided in the true spirit of adware without the intent to track users, but just to be safe consumers should read the fine print.
radio france
Real Time Media On The Net
This is one of the best resources for information on Real Time Media On The Net you can possibly find.
Follow our links to find more information on Real Time Media On The Net.
We hope that we have all of the Real Time Media On The Net details that you could need.
Real Time Media On The Net
|
Sometimes it's not easy finding the exact radio france information you are looking for, which, because they're leaders in the field, with exactly the help and info you're looking for, why it's important to visit these radio france sites.
One day soon though we hope to make this into the webs premier radio france spot. So please consider book marking our site so that you can pay a return visit. We're expanding quite rapidly, and like we said about, our radio france research is complete, so we know what we're talking about. So please come back here again soon. Thank you.
Real Time Media On The Net Index
|
Main Menu
Real Time Media On The Net
Site Map
Affiliate Ads, Links, news, etc.
News for 22-Oct-08 Source: BBC News | News Front Page | World Edition IMF chief apologises for affair Source: BBC News | News Front Page | World Edition Hayward waits Source: BBC News | News Front Page | World Edition India Moon probe ready for launch Source: BBC News | News Front Page | World Edition Job choice 'affects Alzheimer's' Source: BBC News | News Front Page | World Edition China voices Source: BBC News | News Front Page | World Edition Bacterium 'to blame for Crohn's' Source: BBC News | News Front Page | World Edition Lockerbie bomber in cancer battle Source: BBC News | News Front Page | World Edition A six-pack of Joes Source: BBC News | News Front Page | World Edition Obama to break off from campaign Source: BBC News | News Front Page | World Edition Holding on
Links
Links
Links
|