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[description], Story, any other text you want to use. How To Stay One Step Ahead of the Google Dance by: Jeff Smith It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services. Finally, you have a page rank of 5, you are listed in the top 10 on your major keywords, and you are seeing the benefit - some decent traffic from Google and other search engines. Then, as quickly as your search engine optimization strategy begines working, it suddenly, and without notice, disappears! You frantically look for evidence of dropped links, pages not working, it HAS to be something you've done! Well, the truth is, it may not have been anything you did - turns out Google updates their algorithms every few months in an attempt to improve it's search engine optimization strategy. In fact, Google has shown that they are not afraid to make major changes impacting tens of thousands of sites, businesses and corresponding sales and profits. Even more concerning, everything points to the fact they will continue to make changes. So what can you do to protect your search engine optimization strategy and the resulting traffic critical to the success of your online marketing? There are some things you can do. 1. BUILD CONTENT WITH REAL, RELEVANT VALUE Do you develop content just for search engines or just for your visitors and customers? The answer is both. Truth is, your customers search for information based on keywords. Use tools like Wordtracker (http://www.highertrustmarketing.com/part/wordtracker) to find those keywords. Plan your articles around answering questions associated with each keyword. Over time, you will build highly relevant content that will be irrisistable to the search engines - no matter how they change them. 2. LINK FOR QUALITY, NOT QUANTITY One single link with a Pagerank (Google's term for ranking sites) of 5 is worth 10 or more sites with a Pagerank of 3. In addtion, as an important part of your search engine optimization strategy, make sure your links include a brief description (a URL only inbound link may be ignored), includes important keyword and appears on a relevant partner site. Avoid FFA's and most link farms, they may actually do you more harm than good. 3. AVOID KNOWN MISTAKES Common mistakes people make with their search engine optimization strategy are:
4. USE GOOGLE ADS While still unproven, it certainly has been found by many in the search engine watch community that sites who use Google Adwords or Google Adsense tend to appear higher in listings. 5. VARY YOUR TRAFFIC GENERATION TECHNIQUES Too many people rely on Google traffic for 99% of their traffic. It's true, search engine traffic is the most economical way to advertise online, but there are many other ways to vary your traffic generation strategy. Add these traffic generation techniques to your search engine optimization strategy:
Yes - you need to dance with Google. By following these techniques, you can actually lead your traffic generation strategy rather than follow the Google dance.
metv
Netscape Corporation has created the best known secure server technologies. It uses a security protocol called Secure Sockets Layer (SSL) that provides data encryption, server authentication, message integrity and optional client authentication for a TCP/IP connection. When a client seeking to purchase metv connects with a secure server, they exchange a *handshake* which initiates a secure session. With this protocol, the same server system can run both secure and unsecured web servers simultaneously. This means an metv organization or company can provide some information to all users using no security, and other information that is secured. For example, a business that sells metv online can have its storefront (merchandise catalog) unsecured, but ordering and payment forms can be secure. Why are these developments important? As the Internet becomes a way to buy and sell metv products and services, financial transactions become essential. Right now, most metv transactions involve the exchange of credit card information, either directly over the network, or by phone, to complete a transaction initiated online. Eventually, you will be able to use cash as well as credit, directly over the network. There are two basic kinds of digital cash, anonymous cash and identified cash. Anonymous cash is just like paying for metv with paper cash but it also carries no information about the person making the transaction, and leaves no transaction trail. You create it by using numbered bank accounts and blind signatures. Identified cash, on the other hand, contains information revealing the identity of the person who withdrew it from the bank. Like credit card transactions, identified cash can be tracked as it moves through the system and involves fully identified accounts and non-blind signatures. Whether you use digital cash when purchasing metv is entirely up to you. We suggest you employ the purchasing avenues available from the metv supplier we recommend. Real Time Media On The Net Index
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