[description], Story, any other text you want to use.
The Perfect Book and Where to Find It!
by: Avril Harper
If I was asked to describe the perfect book, one that's in high demand, moves off the shelves quickly, costs little or nothing to produce, involves the least amount of work possible, and offers multi-income streams, I'd say it included one, preferably more of the following features:
It Must Be Quick To Produce
Time is money and the sooner your book is ready to sell, the sooner you'll make money from it.
So let us consider just a handful of many ways to create a book in a day, or less than a day, perhaps in just a few minutes!
1) Profit From Resell Rights
Resell rights - a confusing term with conflicting definitions, but a great way to acquire best selling books quickly, at little cost, complete with marketing materials, web sites, representing the easiest and fastest way to start your publishing business. But there is a problem, a rather big one, in that resell rights products are available to countless firms all over the world, competition is high, and unless you're prepared to share the profits, you must work hard to differentiate your product. Easy, as you'll discover in How to Sell the Same Product as Everyone Else and Make Yours the One People Buy! which you can download free of charge at www.publishingcircles.com
2) Repackaging For Profit
Repackaging means bundling, recreating, producing something unusual from readily available materials, and ultimately creating a unique product, one only you can offer.
Various elements fall within the guise of repackaging, including:
- Repackage items with no special theme or concept other than offering a high price product at a bargain price.
- Bundle items with a connecting or specific theme to appeal to a wide market audience.
- Repackage for a niche market and watch cash pile into your bank account.
- Bundle and give a great title which might prove more appealing than contents themselves.
- Add something unique.
- Use the package to sell something else.
3) Public Domain and Out of Copyright Works
Which essentially means the work is yours to use as you please! Legally that is, but there are ethical issues you might choose to resolve.
For example, because they're out of copyright, you could reprint and sell Shakespeare's plays.
You won't be breaking the law, even though it might arguably be wrong to change the author's name to your own, not to mention making you look pretty stupid, and you might care to acknowledge and praise the original author of well-known and less famous titles.
For an excellent guide to publishing information products that are out of copyright or in the public domain visit: www.ebookfactory.biz
4) Obtain Marketing Rights from Writers
Another wide area covering royalty agreements, joint venture deals, resell rights (considered earlier), purchasing first or subsequent serial rights, dropshipping, question and answer sessions between yourself and well known authors, publishing other writers' articles, and more, as discussed in The Ultimate Guide to Making Your Fortune With Resell Rights.
5) Off The Shelf Ideas
Old newspapers and magazines are a goldmine of ideas for you to profit from quickly.
My book Mags To Riches focused on ways to capitalize on old papers, 'old' sometimes meaning recent, while more often referring to printed materials up to, sometimes more than one hundred years old. Most very old magazines are out of copyright and include tips, ideas and articles that can be lifted and adapted for today's reader with no comeback for you. Again, ethics might raise concerns, so in that book of Early Twentieth Century Love Poems you might like to credit the original writers.
6) Directories and Listings
Many a great title is simply a listing of telephone numbers or addresses or a compilation of facts, tips, or other valuable snippets of information.
Typically, there's no work involved, other than finding and keying essential information into your word processor. But be careful, because directories and listings invariably date fast.
It Must Be Something People Want In Its Own Right
It should be a book you won't have to work hard to sell. That could be because:
It's on an all-time popular subject, e.g. cats, dogs, raising children, making money from home, running a profitable Internet business, retiring with money to spend, building your own dream home, and more.
It's a hot newsy topic, something everyone wants to know about fast. A great example is the recent trial of Paul Burrell, one-time butler to Diana, Princess of Wales, who is now 'spilling the beans' about his life moving and working in royal circles. He's hot news and you can't buy a copy of Daily Mirror, the vehicle for his story, in my home town right now. Hopefully the book version will appear soon and will surely sell millions of copies worldwide.
It's an old subject with a new twist. A good example, crop circles, which have existed for centuries and have been linked with magic, aliens, ghosts, UFO landings, and recently Hollywood films. It's a fact, like Pocahontas and Titanic, and latterly Signs, Hollywood films spawn an insatiable demand for books on the subject.
It Must Be Very Cheap Or Best Of All Free
There are lots of reasons why low prices and freebies motivate people to buy, including:
To encourage greater confidence in products promoted by mail order, direct mail, over the Internet. Remote buying makes people suspicious and ill at ease. Buying books in a book store, handing over your money and leaving with your goods is no problem. It's face-to-face, there's someone to answer your questions, you can see your goods, they're tangible, you get to hold them, and leave with them seconds after you buy.
Inexpensive products can sell amazingly well off-the-page through low cost classified advertisements, unlike more expensive products which require two-stage selling or costly display advertisements. Great news for anyone with limited funds for marketing. In How to Go From Zero to 100,000 a Year Selling Simple Information Products, (www.howtogo.info) I'll show how a handful of classified ads. sold thousands of copies of one of my books and built a database of regular buyers for my products, some of whom have spent thousands with me over just a few years.
Low prices induce more people to buy (some don't have the money to buy expensive items right now, and others won't risk higher sums to unknown sellers). This helps you build a bigger database faster for future, more expensive products.
Has a Definite Objective On Which Profits Ultimately Depend
In this case, profits come not only from the book but additionally from some other source. There are many examples of how this works, including:
- To attract visitors to your web site, as for example where a free book or collection of books is offered to anyone visiting your site in the hope they might also leave their email address for later communications or better still buy more of your products at the scene.
- To attract names for your database. Michael Southon used this technique recently when he changed his ezine server and wanted to transfer names from old to new. His offer of a book unavailable from any other source will no doubt accomplish his aim of maximum resubscription rate.
Additional Profits (Sometimes Sole Profits) Come From Inside The Book or From Back End Sales
Often a book will be offered free or at cost price, the intention being to whet the readers' appetite for other products.
- A book of recipes might include advertisements for cook books, cooking hol
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