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        Don't Use FFA's To Build Your Newsletter Subscriber 
  by: Dean Phillips 
 For those of you who aren't familiar with the term, The  initials FFA stand for "FREE For All" and my advice would be  don't waste your time! FFA's DON'T WORK!
 FFA sites are directories where anyone can place their ad  for free. And that's exactly what you get--a zillion people  posting free ads.
 When you post your ad on an FFA directory or site, here's  what will happen. You'll immediately get back in response to  your ad a truckload of autoresponder e-mails from every Tom,  Dick and Harriet soliciting you to join their programs.  Hardly anyone ever actually reads your ad. FFA's will  produce next to zero new subscribers to your newsletter.
 Here are some suggestions to help you build your newsletter  subscriber list:
 1. Put a subscriber box on your web site. People can easily  enter their email address and send it to you. A percentage  of people who visit your web site will sign up for your  newsletter. Just don't scare them off by asking for a lot of  personal information. Put their minds at ease by promising  not to share their e-mail address with anyone else.
 2. Announce your newsletter in the e-zine announcement  directories. There are several sites with searchable  catalogues of ezines. These sites get lots of visitors and  are a surefire way to find hundreds of new subscribers. Here  are a few to get you started:
 http://www.ezine-universe.com
 http://www.escribe.com
 http://www.ezine-marketing.com
 3. Trade ads with other e-zines. Find newsletters that focus  on topics similar to yours. They'll run your ad in exchange  for you running theirs.
 4. Consider emailing a press release to the media. Your  release should announce your newsletter and explain what's  interesting or helpful about your newsletter. There are a  number of press release services that will email your  release. Here are just a few:
 http://www.ereleases.com
 http://www.majon.com
 http://www.majornewswire.com
 http://submitexpress.com
 Whatever you do, DON'T add people to your newsletter list  who haven't asked to be on it. The spam gods will come down  on you like a ton of bricks! That's why many newsletter  publishers insist on double opt-in. What's double opt-in?
 Double opt-in is your protection against the sending of  unsolicited email. For example, after visitors register at  your site, they will receive a confirmation email. By  replying to the confirmation email, your visitors  have "double opted-in" which means that:
 1. They are the owners of their email addresses
 2. The address is working
 3. They indeed want to subscribe
 Usually the confirmation action is as simple as replying to  the confirmation request or clicking on a link.
 | About The Author
 
 Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net
 Make Money Online! Internet marketing expert, Dean Phillips will help you make money online, starting today...Guaranteed! For details just visit my website.
 Website: http://www.lets-make-money.net
 
 
 
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