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Stop Whining About Google!

 by: S. Housley

Blame Game

Nearly anyone and everyone involved with search engine optimization and Internet marketing is aware of the famous "Florida" update by Google that caused many commercial sites to lose their Google ranking and position.

Industry experts speculated as to why Google made such radical changes to their algorithm. Those sites that no longer ranked well for popular search terms had to take drastic steps in order to salvage the holiday purchasing season. Many noted the timing and thought perhaps Google was attempting to capitalize on the Google Adwords Pay-Per-Click advertising program. Others simply whined that though their site contained commercial material, it also contains valuable content and was unfairly penalized.

What many failed to acknowledge is that Google has every right to make algorithm changes and if they choose to drop sites that lack relevance, it is their business. Listings in Google's main search directory are free. Many have profited from Google's ability to send traffic for years. Google doesn't owe anyone, anything, least of all an explanation of their algorithm changes. Businesses that rely on Google's free listings as their sole source of web traffic lack good sense. Google, being an independent company, reserves the right to run their business as their management sees fit. If you are unhappy with Google stop using them for searches.

If the results that Google serve lack relevant listings, then find another engine to use! It has happened before and it will happen again. It is the law of supply and demand. If Google is unable to provide relevant content that searchers demand, Google will become irrelevant. Look at the how the search engine landscape has changed over the past few years: AltaVista is no longer the leader, Infoseek no longer exists and others are barely resemble what they once were.

As for the commercial sites who have been battered by the Florida update here are some suggestions:

  • make your site relevant!

  • submit to other search engines (MSN, Inktomi, Lycos etc..)

  • pay for traffic (pay-per-click and pay-for-inclusion)

  • develop traffic from alternative sites

  • rely on traditional methods of advertising

  • promote your website in your signature line in newsgroups

  • promote your website on your business cards or on mailings

  • participate in industry specific directories

  • participate in vertical market pay-per-click the return on investment tends to be *much* higher though the traffic is significantly less

The bottom line is become proactive rather than reactive, stop whining about Google and find alternate sources of web traffic.

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net


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Important privacy considerations when shopping for theater



The Internet is fast becoming the dominant medium for business and communication, but it still resembles something of a frontier, because there is little regulation. If you are looking for theater then you are doing so in an unregulated marketplace. Most efforts have relied on the Internet industry to police itself. Although there has been some notable success with self-policing, continued abuses have increased calls for government intervention. That's where our role in pre-checking theater sites comes in. Our theater provider is solid and reliable.

Some aspects of the Internet could undoubtedly use some regulation, but this task is not as simple as it may seem. The very nature of the Internet makes it difficult, if not impossible to regulate. However in the midst of this many theater retailers survive and prosper. At the same time, the absence of regulations means that everyone who uses this essentially public network can be a target for anyone who has the technical know-how and the will to invade their privacy. Privacy was foremost in our minds when sourcing the right theater retailer for you. Their link appears below.

While the threat from hackers is low for individuals, a more serious threat to personal privacy comes from unscrupulous theater companies that operate websites for quick quids. Many theater sites require you to register before you can use its services. Often you must provide personal information, such as your name, street address, and e-mail address. Then as you browse the site, data is collected as to which pages you visited, how long you remained on each page, the links you clicked, what terms you searched, and so on. After a number of visits to the site, a personal profile emerges. The question is, what do theater site operators do with this information?

Most claim that they use it to personalize your experience on the site. For instance, if a theater site learns that you are interested in theater, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some theater websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this.

We feel so confident that your theater shopping experience will be a good one that we have built this site so that you can go straight to the prime theater retailer without wasting a lot of time checking out vast numbers of very ordinary providers.

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