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[description], Story, any other text you want to use.
Yes, You Can Use Hyphens in Your Domain Name: It Makes Them Easy to Read
by: Syd Johnson
Most of the desirable one-word, two-word, and three-word dot com domains are taken. However, if add plurals and hyphenated terms, there is still some gold left in the domain name game. If you find that you need or want to use a phrase or a compound word with two or more words strung together, you can use hyphens. All of the search engine robots read a hyphen as a blank space so you don't gain or lose anything when you use hyphenated words.
The most important reason for using hyphens is readability. Your keywords are ranked by robots. Your website is read by human beings. If your domain name is theanythinggoesguide.com, it would be much easier to read it as The-anything-goes-guide.com.
A domain name as well as an online business is a long term proposition. You might have to put a bit more effort into your upfront marketing efforts, but don't be afraid to use hyphens in your domain name. If it's easy to read, memorable and enhances your online image, hyphens can add to the lasting appeal of your domain name.
Remember that the purpose of the domain name is to make sure that customers remember your web address when they need to get information or buy a product. Anything that is easy to read easily wins out over a long jumbled mess of letters.
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If you follow one of the above television hyperlinks, or take a look at the website that might have popped up when you entered my, not yet so fantastic site, you'll see what I mean. These television sites are so useful that they put my little effort to shame.
Seeing I'm not exactly flushed with content yet, you may as well leave my little website now to visit one of the television sites I've linked to. But before you do go I'd just like to say that I'm putting lots of work and effort into this television place of mine and I'd be pleased if you'd remember it and come back again one day soon.
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