Find Sporting Goods on eBay
Video and Audio], Broadcasting and podcasting Real Time Media On The Net

[description], Story, any other text you want to use.

Choosing Domain Names for Professional Sites: Six Guidelines

 by: Syd Johnson

A professional or business site is one where the primary purpose of the site is to facilitate business transactions. You can sell items directly online or exclusively offline, but the result is the same. You want customers to buy products and/or service directly from you.

To create a domain name for this type of website here are a few guidelines:

  1. Shorter is better

  2. Make the name easy to pronounce

  3. Think long term

  4. Stick to Categories and Topics

  5. Do a trademark search

  6. Always have a tag line

Shorter is better

If you want to make real money online, try to keep your domain name as short as possible. In the online world, the choices of where to shop and get information is overwhelming. A shorter name will instantly be memorable. It is always easier to remember short words and phrases. A shorter name is good for word of mouth advertising online and offline. Customers can easily remember the the URL and therefore they're more likely to pass it on and return to the website. The name will also stand out when it is printed on brochures, business cards and other business collateral. Liz, Dick, Kate, Feds are all examples of our incessant need to reduce every term in the English language to three syllables or less.

Easy to Pronounce

If you want a short name, you must be very creative. To be creative and strategic make sure that your domain name is easy to pronounce. It is perfectly acceptable to create a name from scratch, but it must sound like a real word when you try to say out loud. Any three or four syllable term will do a long as it easily rolls off the tongue. If you are at a loss for words, try writing a description of your product or service on paper.

This is a very easy way to come up with those little words that you can use without losing the meaning of what you're trying to say. You can also use a dictionary and a thesaurus to come up with additional words. You can also choose a longer word but shorten it or use acronyms only. When you decide on a domain name, say it out loud a few times. If it doesn't sound right, go back to the dictionary and try again.

Think long term

You want a domain name that will last a very long time. If you pick a name that is a slang term or too cutesy, you could find yourself looking for a new name in a year or two. This is not the best way to proceed. Once you build a certain level of online success, the traffic will follow the domain name. You don't want to mess with your brand and your online reputation with redirects and 'we have moved' notices. Online customer will buy, but only if your site makes it convenient for them to do so. If you don't see yourself using the same domain name three to four years from now, get a new name before you set up your website.

Trademark Searches

Do a trademark search. If you build up your online business and domain name, you don't want to find a court order ordering you to give it up because it belongs to another company. Remember, the traffic and therefore your sales will follow the domain name to the new company.

To do a quick trademark search go to the United States Patent and Trademark Office (http://www.uspto.gov) for domestic searches and the International Trademark Association (http://www.inta.org) for international searches. If your name is cleared, then consider getting a trademark to protect your business.

Tag line

Tag lines are the work horses of the marketing industry. An interesting, professional tag line can bring you more word of mouth advertising than you can ever buy from a search engine company. It will bring your name into random conversations in newsgroups, newsletters and casual conversations. This can help you save money on paid advertising and create the ultimate viral marketing campaign without very little effort.

Keep these six tips handy to brand your domain name and bring in more site traffic.

About The Author

Syd Johnson is the Executive Editor of RapidLingo.com, Financial Solutions Website. You can see more articles at http://www.rapidlingo.com.

This article may be freely distributed as long as the author's bio is included with an active link to http://www.rapidlingo.com.


cb radio

Real Time Media On The Net
This is one of the best resources for information on Real Time Media On The Net you can possibly find. Follow our links to find more information on Real Time Media On The Net. We hope that we have all of the Real Time Media On The Net details that you could need.
Real Time Media On The Net

Many people will search for high quality cb radio for many hours and come away frustrated. The reason for this is that there is quite often the attitude of let the buyer beware. That will not happen here since all of our cb radio manufacturers stand behind their products with full money back guarantees.

There are several sources for cb radio and we select only the best for you because of the diligent research our staff has done. No one else can compare with us for quality and low prices for the very best in cb radio with complete guarantees of customer satisfaction.

Main Menu
Real Time Media On The Net
Site Map

Affiliate Ads, Links, news, etc.

News for 18-Apr-24

Source: BBC News - Home
Rockettes set for Trump inauguration

Source: BBC News - Home
David Moyes: Manchester United's great traditions have gone says Sunderland boss

Source: BBC News - Home
Your pictures

Source: BBC News - Home
US issues Jordan travel warning after deadly attacks

Source: BBC News - Home
Berlin truck attacker Anis Amri killed in Milan

Source: BBC News - Home
Your pictures: Best of 2016

Source: BBC News - Home
Obama's snowman phobia

Source: BBC News - Home
Syria: 'Moment of relief' for Aleppo children

Source: BBC News - Home
Kabul nights

Source: BBC News - Home
British astronaut Piers Sellers dies


Links
Links
Links
Google

Medical Meetings | Go Antiques | Take It Correctly | Affordable Used Cars
Copyright © 2005. Name of Site here. Last Updated: Thursday, 18-Apr-2024 00:03:29 MDT.
Fantasy Football Strategies   Take Your Meds   Medical Meetings